Transcript:
The target
audience I have chosen for my R&B music magazine ‘The Game’ are teenagers
and young adults between the ages of 16 and 50 as they will most likely have a
wide interest and knowledge of music and they will probably find top ten
singles, news about their favourite artists and find reading about artists very
entertaining. Also, the younger generation communicate a lot meaning that
information about new artists and magazines will probably be spread around
quite quickly at these ages. Also, they will probably have a lot more time on
their hands than older adults to read magazines.
Furthermore, the
ideal reader of my magazine would be both males and females as R&B music is
targeted at both genres, however it will be more targeted at females as my
magazine is going to appear slightly more feminine than masculine. This
audience would probably be very communicative in a busy town talking with
others a lot of the time. In their spare time they would watch channels on TV
such as MTV, 4 Music, VIVA, Smash Hits etc.. Their Sundays would consist of
them listening to music and discovering news about their favourite artists and
the music industry. Furthermore, the reason why I have picked this particular
audience is because it is a young age where teenagers communicate a lot more
and get into music a lot more and also start earning their own money so they
would be able to pay for their own magazines, therefore the magazine would be
affordable for them to purchase. Aswell as this, because the teenagers are interested
in music at this age they will be more passionate about discovering upcoming
news and therefore buying magazines to discover this.
Anyone younger
than the age of 16 would probably not have a large passion for music because
they do not know about past magazines so therefore they are still trying to
discover about new magazines but do not have enough knowledge about specific
genred magazines. I think that a male and female’s interest in magazines can
vary depending on who the artist is, however I will make sure that my magazine
contains information that both males and females will be interested in. This is
also the age where young adults are maturing and beginning to become more
independent.
The social class
of my magazine will be mostly aimed at B, C1, C2 as the magazine will be
written in simple English therefore it will not be too complex for the audience
to understand for the lower social category so when they see the front cover
they will not feel daunted, intimidated and put-off. Additionally they will
have more time to read the magazine because someone in the social category A
would be top level management which suggests that they will not have a lot of
time to read magazines and perhaps also not a very wide interest in magazines.
Demographically
my target audience will be aimed at any race as it will be ethically acceptable
for anyone from any country. The people will be living in places such as
perhaps Camden Town, either having a job or being in full-time education, in
some cases both. This therefore signifies the Uses and Gratifications theory as
there will be escapism due to the fact that the reader may want to explore and
find out new things different from the world they are living in now or perhaps
to get their mind off things.
The ideal target audience I have set for
my magazine would preferably be people that shop at places like Topshop, River Island,
Missguided and Urban Outfitters. This is because these shops commonly include
the types of outfits that R&B artists wear. The females would be really
into the jewellery as R&B artists usually wear a lot of jewellery to make
themselves look glamorous. Furthermore, the advantage of my audience shopping
in these particular shops is that they may all s0cialise and communicate at
these shops, therefore share information about their latest/favourite magazines
with eachother.
Moreover, I
believe that other habits my audience will have is buying magazines often,
music albums, posters and gig lists. They would also be very interested in tour
dates and one nof the most important thing also would be that they buy tickets
to see their favourite artists perform live often.
Furthermore, my
target audience’s hobbies would be preferably based on listening to music, but
also maybe dancing and perhaps singing/rapping to themselves. This is because
these hobbies generally relate to R&B and a lot of dancing, singing and
rapping is included in the R&B genre.
A typical reader
of my magazine’s profile would perhaps be: their name being Stacey Parker, her
age is 18, her occupation is college, she likes R&B music, attending gigs
and similar events, researching about her favourite R&B artists,
dancing/singing, fitting in with the R&B trends and wearing similar clothes
to artists like Rihanna, and meeting new people through social events and
groups. However she dislikes overrated singers and rock bands, anyone who
judges music taste and people who are not open-minded. Her reasons for reading
R&B magazines are that they are affordable, they include freebies such as
single releases, interviews with her favourite artists, and that it gives out
gossips on artists you can’t find anywhere else. Her all-time favourite artist
would be Rihanna.
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