Question 2 evaluation: "How does your media product represent particular social groups?" evaluation question, made with Adobe Premiere Pro

Question 2 evaluation: "How does your media product represent particular social groups?" evaluation question, made with Adobe Premiere Pro & a voice-over

This is one of my evaluation questions I created with Adobe Premiere Pro which I downloaded a trail version of at home and then recorded myself doing a voice-over for all of the text involved, just to make it seem more presentable. 

At first I just made my evaluation question with Powerpoint, but then I figured I wanted to use more of a variety of programs with my evaluation questions to make it more interesting, so I print screened each slide I'd made and imported these one by one onto Adobe Premiere Pro. Then, after recording my voice-over for the movie, I imported this audio file and cut it up carefully so that unneeded parts were deleted and that they were measured up correctly with the right slides for the right amount of time. Then, I watched over the movie one last time and once I was satisfied I finally exported it and published it to YouTube. I'm glad I used Adobe Premiere Pro as this furthers my knowledge and skills of different programs, not just Powerpoint or Windows Movie Maker.

Transcript:

The type of magazine I was looking to create was of a similar genre and style to the magazine ‘Vibe’ but with more of a focus on R&B music that is not always shown as mainstream nowadays. I lead my magazine down this route as I find that mainstream music is too popular nowadays and that R&B music is underrated and not played enough. I gathered that this is a market that can appeal to many people’s needs as the market is unique and may satisfy those who agree that R&B is not played enough nowadays. My magazine will also include the latest album and gig reviews which will include the type of artists that are going to be expected in my magazine by the audience.

Firstly, the house colours of my magazine are purple, black and white. I believe that the colour purple holds not only connotations of royalty, but it gives the magazine a quirky feel too. Aswell as this, the black and white colours give my magazine a smart and sophisticated look to it, too. This clearly relates to the social group as these are characteristics that my audience are most likely to have as a person. However, the colour black also hints that my audience are mature, however the colour white suggests that they are still young innocent, representing the age I have chosen in my target audience and how it varies. The readers will also choose to read my magazine out of their interest in R&B music, therefore the use of loud, bold fonts will instantly stand out and appeal to them as perhaps they are likely to be different from the crowd and unique, which is exactly what my magazine is. I chose these house colours over colours such as yellow and pink because I feel that darker colours represent a clearer view of the music genre my magazine is about.

Next, on my front cover my model makes direct eye conact with the camera lens and looks confident with her arms crossed behind her head. The camera placement is at eye level with the model, suggesting that both the model and the magazine are friendly and approachable, and that they are the ‘same’ as the readers. Furthermore, my model is of a similar age to the reader as my target audience is young, so my model represented this successfully therefore more appealing to the reader. Aswell as this, my model’s confident pose and firm eye contact with the camera, plus a colourful floral top represents confidence and strength. Aswell as this, her curly bouncy hair could portray joy and fun, and all of these features may lure the reader in and perhaps make them look up to her as a strong R&B role model, wanting to be like her. Aswell as this,  I did make sure that my model’s clothing was common for the R&B genre as the social groups viewing my magazine are more than likely going to want to look to my magazine for fashion tips and clues on what to wear.

Because my magazine is aimed at people within the social classes of B, C1 and C2 I have made sure to use simple English so that the reader is able to understand and read through it swiftly. Furthermore, I have made sure that my magazine is written fun and witty throughout so that it has a positive tone and the reader knows that the magazine has a good, positive attitude. However I have made sure its tone isn’t too laid-back and sarcastic or else it may come across as negative and mocking, therefore putting the reader off.


This is an evaluation question which elaborates on how I have presented my model and how this represents particular social groups.